After all, you’re likely having team meetings and client discussions about this each week. How to Streamline Your Client’s SEO and PPC Reporting EffortsĪs a marketing agency, it’s second nature to associate keywords with staying on top of a search ranking or aiming to hit your client’s SEO KPIs and/or Google Ads reporting month after month. How to Use Keywords for SEO and PPC Campaigns The reality is that you need to strategize and incorporate different types of keywords as part of your client’s overall digital marketing strategy.ĭifferent Types of Keywords (With Examples) You may scratch your head in disbelief and wonder, ‘How did this happen?’ It’s especially concerning when you’ve meticulously embedded keywords into your client’s web content, meta descriptions, ALT tags, and all other relevant places. That’s a digital marketing blunder that you don’t want as a point to discuss on a meeting agenda. No client wants to review a monthly performance report only to realize their business showed up on the last ‘o’ of a ‘G o o o o o o g l e’ search engine page after some serious SEO keyword efforts were made– that’s a big no-no o o o.Īnother nail-biting situation is injecting ad spend into PPC keywords that didn’t even result in a high search volume or conversions. If you’re an agency lacking clarity about the types of keywords for SEO or PPC or when you should use each, you’ve come to the right place.
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